3…..2…..1. That’s it. That is the average time you have to make an impression on a visitor to your website’s homepage. Not very long, is it? I like to tell my clients that their website is a reflection of who they are, what they stand for, and what people can expect...
Google Review Roulette: How To Ask For Google Reviews Without Spinning Out of Control
From finding the best pizza place to deciding on a new doctor, we rely on the internet to guide us to the best of the best. And what do we rely on to guide us to the best of the best? You guessed it: Google and Google reviews. Google reviews are like a virtual crystal...
A Comprehensive Guide to Positioning for Coaches and Speakers: What it is, why it’s important, and how to do it.
[Updated Nov 2022 - 10 minute read] Why use positioning for coaches and speakers? Positioning is a marketing term that may not make a lot of sense to coaches and speakers. Often we like to separate ourselves from icky ‘marketing’ and ‘sales’ processes that don’t seem...
113 Compelling Bonus Ideas For Your Online Course or Coaching Program
Table of Contents Why use bonus content in your online program or course How to choose a bonus for your online program What kind of content works best for bonuses Limited Time or Exclusive Bonuses How many bonuses should you include Marketing Ideas for Your Bonuses...
Naming Your Coaching Business: Should You Choose a Personal Brand or a Business Name?
Every coaching or consulting business deserves a great name! But when you’re starting out building your new business, choosing a name can be a stumbling block that holds you back from moving forward. I’m here to clear the doubt and confusion and provide you with some...
Client-Getting Lead Magnets for Coaches and Consultants: The Ultimate Guide
So it’s finally time. You’re a coach, speaker, or consultant, and you KNOW you need to have a lead magnet, a freebie, an easy way for people to connect with you so you can gather leads on your website. But where to start? Well, I’ve got you covered. This article is...
Photography for Your Coaching Website or Personal Brand Website: A Step By Step Guide
As a website designer for coaches and offline experts of all kinds, I always ask for photography to begin a project. Yes, I need photos of YOU. And hey, big surprise, but a lot of people find that scary, or a big hurdle to jump over! Truth is, there’s not too many of...