Garden Path Homemade Soap
Product Page, Shopify Store
Shopify Website Redesign | Rebranding | Ecommerce Consulting | Lead Magnet Design | Copywriting | Marketing Strategy
The beginning
Tara MacWhirter, CEO of Garden Path Homemade Soap came to us with a need to figure out a clear marketing strategy for her Shopify store and website. We started with an online audit and lots of competition research, which led to a discussion of how to position Garden Path for success in the highly competitive beauty / natural products sector.
Strategy
Branding
Webdesign
Copywriting
challenges & Solutions
Garden Path’s logo and website design were leftovers from their start up days, but the brand had grown considerably and needed an update to match the growing successful business.
We concentrated on improving the user experience for the ecommerce store by redesigning the website and logo to optimize brand recognition and sales. We created a product-recommender quiz and re-wrote the copy on all key pages.
Other improvements included making a truly bilingual website, optimizing the shopping cart experience, and consulting on email marketing and promotions.
Very knowledgeable and experienced, she was fantastic, very professional, highly, highly recommended – fabulous job Geneviève, thank you!!
Home Page & Our Story Page
